About Us
Advisors. Investors. Partners.
First Avenue Investment Counsel Inc. (First Avenue) is a Canadian firm specializing in investment management and multi-family office services.
Our pension-style investment approach, inclusive of equities, fixed income, and proprietary alternatives, assists clients in achieving their unique financial goals.
As trusted partners, invested alongside you, we align our clients’ financial success with their values and long-term aspirations. Committed to excellence and a personalized approach, we guide clients with clarity and confidence through their wealth planning. We cultivate a collaborative environment where employees are empowered to pursue their ambitions and positively impact the communities we serve.
Exclusive
Investment
Opportunities
Comprehensive
Planning
Capabilities
Pension-Style
Approach
to Investing
Our Mission
Through a pension-style approach to investing and comprehensive planning, it is our mission to guide clients through the complexities of wealth to achieve their goals.
Our Vision
We combine proven portfolio management with wealth planning to create peace of mind so our clients can focus on what matters most.
Values
We pride ourselves on attracting and retaining talent that strives for greatness in their personal lives, professional careers and their communities.
Our unwavering commitment to ethical conduct and transparency builds trust, fosters long-term relationships and enables us to lead with purpose.
We cultivate an inclusive culture, embracing continuous learning and collaborative idea generation for growth and advancement.
We are building a legacy that extends beyond financial wealth through commitment to our people, clients and communities.
Our capital is invested alongside our clients. Our families’ financial security is aligned with our clients. We are Advisors. Investors. Partners.